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Deeploy.me is a collaborative community for UX/UI Designers, with tools to enhance their personal presentation to the market in a more effective way. Also, it provides access to curated contents, mentors, events, and of course, worldwide project opportunities.
Real World
6 months
Technology
Aveiro, Portugal
I created the whole Brand concept, KeyVisual and the design of the platform itself, besides marketing pieces such as LandingPages. I also provided the illustrations as an extra asset to speak to the audience better.
As Deeploy.Me is a startup, the scenario is very much interesting because there’s a clear mindset alignment about user-centered products. They wanted visuals that behave as a good message about a startup, but the main challenge was really the audience, which are designers. It had to be great in order to catch their sharp eyes and thinking.
By using the concept of the match between two parties (professionals and companies), the logo brings the letters D and P together, which were designed simmetrically. Bright green and dark purple create a perfect color combination with the right amount of contrast. Modern typography, image mood defined by happy and engaged people, a refined set of icons and beautiful illustrations made the whole visuals very appealing.
As part of the UX team, after the researches and validations, I organised properly the information by separating in different screens, with clear CTAs and rating elements. The UI came to make the process of getting informations from the users more interesting, because the whole platform is about just that. After this, it was very fun to create the landing pages, and having been trusted fully by the team to make it beautiful and disruptive with all the riches of the brand’s elements.
I wanted the colors to be modern and impactful, and to generate the contrast needed for digital uses. So I selected the purple as main dark color, and the acqua green to be the main light color, specially for CTA usages. Along with them, I suggested a third color, which is the purple rosé, to have a viable light variation of the purple without using opacity. Also, few gray tones as neutral colors for text, backgounds, and more.
The images were carefully selected. To give them the differentiation we wanted, I used color filters that balance the original colors of the images, creating the clear message that they were edited to be part of a bigger thing.
For the font, I chose Miriam Libre (Google Font) because it brings up a visual mix of a classic font (serif) with a modern one (corners lightly rounded) that works with the company's vision of bringing and old work format to a new one.
It has been the greatest experience of my life, since I’m still on this project right now. Seeing it go live is like having my 4º son (yes, I already have 3), besides of course all the personal growing through the opportunity of being part of a StartUp – and finally, to be closer of this marvellous community of UX/UI Designers.
