Sá Barros presents an undervaluated side of photography: Documental sessions. In a very natural way, she spends days inside peoples' home registering their every day routine, so the memories of the family remain alive throuough the years. Child plays, a bath, a simple dinner or even a fight have a special value for the family's history, so they deserve to be registered.
I created the full brand concept and mood, key visual, design of the marketing pieces and website. I also provided her, in our sessions, a vision and assistance on how to present her work properly to clients so they could see the real value in her proposal.
Sá Barros brought me things she is relate to: Retro design, pastel colors, references about classic design and specially the mood of the images. Along with it, she wanted to be seen through the brand and website, in a way that people don't miss the clarity of her proposal which is very different from other branches of photography, such as live events, simple family portraits, parties, birthdays and more. The idea was to offer a more inclusive, personal and deep photography, so the design should clear the way for those concepts to shine.
The result was a visual combination of all she brought to the project: A impactful, retro-style but modern brand that represents well her visual taste; visual elements that help building the concept, not just for decoration but also for function; a combination of colors that work together and also separately.
The visual concept suggested should, by any means, ambient the user to a quick and seamless experience to lead to a short journey: Quickly understand the service that is being offered as something different and important, and get to know the portfolio to understand the value proposition through examples.
To understand Sá's ideas and goals was very enlighting. We live in a world that people take pictures all day, every day – so how to make people see value in a photography service and pay for it? The answer to that question is what made me be interested in this project at all. It's not just about the service itself, but the way it is offered and the problem it solves, specially if it seems like everyone could do it.