MOBO: Products for the new home officers

I created the whole Brand concept, KeyVisual and Styleguide. As the project required only a Landing Page only, I did myself the UX work and created the screens using the brand and its visual components.

The challenge was somehow to mix the name of the founder (Marcos Bordi) with the word mobile. Easy: I suggested to use his initials and play with the sound of the “mobile” word. Result: MOBO. Also, the brand uses simple shapes and types, in order to be impactful and remarkable.

I recommended counting on large white spaces and pure minimalism as design pillars. The selected font helped to bring a more modern look, and the use of very limited colors (black and white only) so the products would shine on the layout compositions.

As the digital project is vert simple and didn’t require a deep research and analysis, the UI design brought few elements and specifications to the webpage are very direct and clear. The experience was defined to be short, impactful and create the feeling of being a international product.

It was a pleasure to work on this project. I had the opportunity of designing a physical product, which is something I’ve always wanted to do. So the this vision brought a level of reality to the whole process, that I had never experienced before.