Running backwards of the world, TôComprando is a startup that provides a quite unusual approach: Instead of going to a website to sell stuff you don’t want, users can offer money for something they want to buy – and just wait for sellers to offer their products.
São Paulo, Brazil
I created the whole Brand concept, KeyVisual and Styleguide for development. The project required a Landing Page and a Platform, for which I and created the wireframes, prototypes and screen layouts using the brand and its visual components.
They asked me to create a journey of empowering the user as the one who rules because they’re buying. Of course, as every buyer is also a seller, they should see this as an opportunity to make extra money by selling stuff they don’t want anymore, almost effortlessly. Visuals should be interesting, inviting, but also aggressive and clear.
I recommended using yellow as main color, after the sense of happiness. To create a nice contrast, I suggested a dark purple. Modern fonts, images edited with icon design / illustration and a very seamless user experience made the project unique and interesting.
As it is a website platform, the pages were created with very low options and a clear path to the goals. Create profile, offer money, talk directly with sellers. Just that. On a secondary moment, users would start also selling stuff, and for that, pay credits to the platform just to have access to the buyer. So the design suggestions I made were after the simplicity of the process and screens, giving as fewer options as possible.